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Prince Rama Xtreme Now Special Edition Package

January 6th, 2017

We're very excited to offer a very special and limited edition Prince Rama package. The bundle includes Takara Larson's Xtreme Now Manifesto book and Prince Rama's newest LP, Xtreme Now. Only 10 copies are available so snag one while you can! More info below.

Taraka Larson's Xtreme Now manifesto
XTREME NOW is the latest bold new manifesto by Taraka Larson, pushing Prince Rama’s self-proclaimed philosophy of the Now Age further and exploring life as a continuous daring act of performance art. Premiering at the NY Art Book fair, it was written as a metaphysical treatise to accompany Prince Rama’s latest album, examining the phenomenon of extreme sports through the macro lens of history as well as prophesying a future of “speed art” that fuses extreme sports, time travel and the sublime. Part critical analysis, part science fiction, and part metaphysics, Xtreme Now outlines a future where energy drinks sponsor art museums and beauty is rated by speed, all the while seducing the attention back to a dizzying state of eternal presence— “A Now Age Book of the Dead”.

Xtreme Now LP
A pummeling, voluntary thrust into the heart of darkness at the speed of light; a face-first bungee jump off the mortal coil into the gaping canyon of forever; a fistful of snow hurled at death's grin from high on a ski-lift doomed to eternally climb the summit-less mountain; a motorcycle falls from a tear in Hell; a tesseract constructed out of a half pipe slows down time as life flashes before your eyes in vivid colors; a pastless, futureless XTREME NOW unwinds before you, interrupted only by the consumption of a mysterious glowing green liquid oozing from a shiny aluminum can marked "ENERGY..."

Xtreme Now is the most extreme album Prince Rama has ever made. Writing for Xtreme Now began while the Larson sisters were living on a black metal utopian commune on Vȫrmsi, a remote island off the coast of Estonia during the summer of 2012. There, Taraka had a near death experience inside an ancient Viking ruin which sparked a recurring sense of time-schizophrenia, or the physical sensation of existing in multiple time periods simultaneously. In this case, she experienced a joint-existence in both the medieval ages and the year 2067. In one of her prophetic visions she describes, "In the year 2067, I witnessed an aesthetic landscape where art museums are sponsored by energy drink beverages and beauty is determined by speed. I saw a vision of ancient tapestries stretched across half-pipes and people base-jumping off planes with the Mona Lisa smiling up from their parachutes. I saw art merge with extreme sports to form a new aesthetic language of 'Speed Art.' I realized that time travel was possible via the gateway of extreme sports, and I wanted to make music that would provide the score."

Perceiving a great void in the world of extreme sports for music that could match the metaphysical intensity of these death-defying feats, Prince Rama set forth to make Xtreme Now, the first real foray by any musician to create a new "extreme sports genre." For inspiration, the sisters looked to their own flirtations with death and time-dilation, along with countless hours of obsessively watching extreme sports videos and consuming dangerous quantities of Monster Energy drink.

Working with acclaimed dance producer Alex Epton of XXXChange (Gang Gang Dance, Björk, Spank Rock, Panda Bear, The Kills), the new songs take on a more powerful, confident, fierce, infectious, all-encompassing, and accessible dance-club feeling than any other Prince Rama record - a fearless, visionary pop tour de force for the ghost-modern era that celebrates the ephemerality of life, dancing just at the edge of death's gilded smile.

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Tracklisting

Xtreme Now LP
1. Bahia
2. Your Life In The End
3. Now Is The Time Of Emotion
4. Slip Into Nevermore
5. Fake Til You Feel
6. Believe In Something Fun
7. Xtreme Now Energy
8. Fantasy
9. Sochi
10. Would You Die To be Adored
11. Shitopia